Felicity Frankish

SEO COPYWRITING
EMAIL MARKETING
SOCIAL MEDIA
WEBSITE COPYWRITING
MARKETING
EDITING
COURSE WRITING
AGENCY WORK

SEO COPYWRITING

Editor | North Shore Mums

  • Manage website content and schedule.
  • Writing feature articles, advertorials, listicles and more.
  • Liaising with clients, and coordinating marketing campaigns.
  • Design marketing materials across various platforms.
  • Oversee all social media channels, including Facebook and Instagram.
  • Content scheduling via WordPress CMS.

Articles

SEO Copywriter | Dental + Skin Clinic​

I have been copywriting for Dental + Skin Clinic for a little over a year, working with their SEO specialist to write copy for the website and blog posts.

Articles

SEO Copywriter | Enplug Australia

Articles

Editorial Writer | HealthTimes

I write three articles each month for the magazine HealthTimes and PhysioTimes magazine. I source images, upload directly to their website and manage the entire process from start to finish.

Articles

Seo Writer | First Light Travel

Crypto News

Kit by Commonwealth Bank

Camplify

SEO Writer | Cub Campers

Completely Baby

Hack Spirit

Nomadrs

Little Red Compass

EMAIL MARKETING

EDM + Blog Copywriter | My School Connect​

I write weekly E-newsletters using Campaign Monitor for My School Connect, introducing Independent and Catholic Schools to their services. I also write regular blog posts across a variety of different topics relevant to their platform.

Articles

Emails

Verve Portraits

Writing email marketing campaigns to their subscriber list detailing upcoming giveaways, promotions, winners, blog articles and more.

Here is an example…

Hey *|FNAME|*,

We have some exciting news…you have been chosen as one of the lucky runners-up winners in our School Holiday Giveaway!

We know life can sometimes feel like a whirlwind of work and school activities, so this is the perfect opportunity to celebrate your family’s journey and creating lasting memories that you can cherish forever. We can’t wait to be part of your story. 

We’re gifting you a complimentary Verve Experience (valued at $595). Here’s what’s included:

🧡 Your own 90-minute Verve photography experience where we’ll capture those endearing quirks and special moments that tells your family’s story.
🧡 Complimentary refreshments including bubbly, coffee and snacks.
🧡 A design consultation a few days later where you can select your favourite images – the ones that make your heart sing.
🧡 A framed 19x25cm artwork, which is so much more than a photograph; it’s a tangible memory of a special day, delivered straight to your door.

Gallery Layout

 Review
 “We have dreamt of getting professional photos of our family done for so long and we are so thrilled that we made it a priority and we chose Verve to capture them. Our photographer, Marta was incredible and so amazing and patient with our children. We had three kids under four at the shoot! We are in love with our photos and will cherish them forever. Verve puts so much time, care, creativity and energy into capturing the most stunning photos of your family and piecing them together to tell a story. We will be back to do it all over again in the future.“

 – Kylie

 Copy
 *|FNAME|*, we can’t wait to welcome you and your beautiful family into our studio to freeze some special moments in time for you to cherish forever. Simply book online here, otherwise we’ll be in touch shortly to schedule your session during July and to answer any questions you may have.

Don’t miss out! We have very limited sessions available, and our calendar fills up quickly. We recommend booking as soon as possible as this package is only valid during July 2023. Don’t let those memories slip by uncaptured! 

Diary signature

Kindest regards,
Kimberly Sulzberger
Diary Manager

Editor | North Shore Mums

Writing weekly EDMs covering the latest news on North Shore Mums, as well as any bookings from clients.

Editing

Whop

Reviewing articles for Whop.com, adding internal links and images, and getting ready to publish.

Ultimate 48 Hour Author

Help first-time authors to write, publish and leverage their first book.

Website: https://www.writeabook.com.au/

  • Editing books.
  • Liaising with authors during the editing process.
  • Quick turnaround times.
  • Additional rounds of edits.
  • Producing final book ready to publish.

Senior Subeditor | CHILD Magazines

  • Writing feature articles for CHILD mags online and print.
  • Editing all content for CHILD mags print.
  • Editing for CHILD online.
  • Fact-checking content and liaising with authors over any queries.

Communications & Marketing Manager | Arbon Publishing

  • Social media marketing.
  • Online & traditional marketing.
  • Sending out newsletters via Mailchimp.
  • Overseeing website development.
  • Developing media packages for new titles.
  • Organising press events.

Social Media Marketing

Social Media Manager | Enplug​

Manage weekly social media posts across Facebook, Instagram, LinkedIn and X.

LinkedIn
Facebook
Instagram
X

Verve Portraits

Writing Instagram and Facebook posts for Verve Portrait’s school holiday competition.

WIN! TREAT YOUR FAMILY TO AN EXCLUSIVE VERVE EXPERIENCE

Would you like to create timeless memories with your kids these school holidays? Now’s your chance! One lucky family will receive a Verve Experience valued at over $2000, which includes:

⭐ A personalised 90-minute Verve photography shoot⭐

⭐ A cinematic viewing of your images (refreshments included!)

⭐ An exclusive digital album of 25 gorgeous images from your shoot

⭐ A bespoke handcrafted artwork with complimentary delivery

⭐We also have runner-up prize packages valued at $595 each

Enter now – competition ends midnight 19 June!

Editor | North Shore Mums

Scheduling social media across Facebook and Instagram weekly. This also includes scheduling paid advertising for clients.

Facebook Manager | Little Styles

Managing the Facebook page for Little Styles.

Marketing

International Digital Marketing Manager | QualityTrade

  • Developing the company’s overall social media strategy.
  • Implementing the social media strategy.
  • Running advertising across different social media platforms.
  • Reporting on the success of social media campaigns.
  • Overseeing their freelance writing process.
  • Writing content for the website, blogs and emails.

Communications and Marketing Manager | Children’s Tumour Foundation, Sydney

  • Oversee and create all EDMs sent to clients
  • Overseeing all marketing design work for the company
  • Advertise and market all events run through the office
  • Market our largest event: Cupid’s Undie Run
  • Manage two websites for the company
  • Manage all social media accounts

Website Copywriting

Owner & Editor | DIY PARTY CENTRAL

Website: diypartycentral.com.au

  • Implementing White Hat SEO across client websites.
  • Implementing marketing tactics across Facebook, Pinterest and Instagram.
  • Image sourcing for posts.
  • Uploading in CMS.
  • Overseeing content creation.

Owner & Editor | The Baby Vine

Website: https://babyvine.com.au/

I sold this website in 2023

  • Implementing White Hat SEO across client websites.
  • Implementing marketing tactics across Facebook, Pinterest and Instagram.
  • Image sourcing for posts.
  • Uploading in CMS.
  • Overseeing content creation for a various range of industries, including marketing, finance, tech, parenting, lingerie, beauty and many more.

Course Writing & Editing

Project Editor | Good To Great Schools Australia

Website: https://www.goodtogreatschools.org.au/

  • Edit content for specific processional trainings for school staff and for school curriculum.
  • Use the organisation style guide to ensure consistency to it to ensure a singular accessible voice that effectively represents the organisational style and approach of GGSA’s professional learning and publishing.

Course Writing | Social Media College

Website: https://www.socialmediacollege.com/

  • Transcribing audio recordings.
  • Editing courses.
  • Coming up with intros/outros.
  • Create learning objectives.

Agency Work

Full Measure Digital

  • SEO Copywriting
  • Link Building Blogs
  • Clients: SEEK, Snooze, Armstrong Flooring, Frank Green

Articles:

Chilli Dee Marketing

Website: https://www.chillidee.com.au/

SEO copywriting across the finance niche. I wrote posts on:

  • Budgeting tips
  • Bad credit
  • Consolidating loans
  • Credit reports
  • Property loans
  • Interest rates

White Owl Agency

Website: https://whiteowl.agency/

Wrote a variety of guest post blogs to help boost SEO.

Clients:

Your Easy Web Solutions

Webite: https://yews.com.au/

  • Writing SEO content.
  • Liaising with clients for content briefs.
  • Uploaded blog posts via WordPress.
  • Writing website content.

Niches covered: Physiotherapy, Transport, Truck Hire, Dentistry, Events, Car Servicing

Bitmap

  • Writing SEO content.
  • Freelancing out content and overseeing the process.
  • Editing all written work.

Niches covered: Lifestyle (wrote website for Sheridan), Furniture, Luxury Travel, Fashion, Finance, Real Estate